"Live Large. Think Big."
Dallas’ slogan describes the essence and vitality of a richly diverse city that offers a thriving culinary scene, leading arts district, countless luxury accommodations, professional sports, trendy entertainment districts and endless shopping opportunities. The DFW metroplex is also the Southwest's leading business and financial center with the largest wholesale market in the world and is one of the top convention cities in the United States. Home to the Galleria Dallas, the West End Historic District, the Fort Worth Stock Show and Rodeo, the Dallas Cowboy stadium in Irving and the Texas Ranger Ballpark in Arlington, it is not surprising that Dallas’ historical background is just as captivating.
In 1839, John Neely Bryan, an adventuresome lawyer from Tennessee by chance discovered the area. He was impressed with what he believed to be a great location for a trading post and a town: plenty of raw land, Indians with whom to do business, and the river. Bryan claimed 640 acres and sketched out a town, designating a courthouse square and 20 streets.
The Texan spirit helped bring the railroads to the area in the 1870s, the Federal Reserve Bank in 1914, Southern Methodist University in 1915, Dallas Love Field Airport in 1927, the Texas Centennial Exposition in 1936, Dallas-Fort Worth International Airport in 1973 and the Republican National Convention in 1984 – just to highlight a few.
In 1907, fashion and elegant living were redefined when Neiman Marcus opened in downtown Dallas and J.S. Armstrong opened his exclusive Highland Park shopping development north of the city.
With C.M. Joiner’s discovery and development of the East Texas Oil Field in the 1960s, Dallas became a center of oil related activity. The region's role as the financial and technical center for much of the state's drilling industry quickly had commerce and industry follow suit to add to the city's success and progress.
In the 1960s, the Dallas Cowboys began their march to fame as did entrepreneurs such as Ross Perot and Mary Kay Ash. But most importantly, it was in 1965 that the cities of Dallas and Fort Worth agreed to build an airport to serve the entire region. With the opening of the DFW International Airport in 1973, John Neely Bryan's dream of a major inland port was finally realized.
Important to the growth of Dallas was the rejuvenation of downtown Dallas as a major center for entertainment and other pursuits. The Dallas Arts District, the West End Historic District along with continued renovation and upgrading of downtown hotels, has been a driving force in this renaissance.
Dallas continues to build on its strengths: southern hospitality, entrepreneurial spirit, trendsetting visionaries, and an outstanding quality of life.